For P&G, Something Wicked This Way Comes

It’s What You’re Reading on Happi.com for the week ended October 11, 2025.

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By: TOM BRANNA

Editor

With Netflix, Hulu and other streaming services so mainstream, consumers don’t flock to theaters like they did in the past. But that doesn’t deter brands from jumping on the Hollywood bandwagon. Procter & Gamble linked up with Universal to produce a line of scents based on the Wicked franchise. It was the most-viewed news on Happi.com last week. Here are the top 10 most-viewed news items on Happi.com for the week ended October 11, 2025.  P&G Brands Get In On the ‘Wicke...

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